Grassroots Campaign – Empower

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Advocacy Campaigns

13

Tracking Electeds’ Votes on Your Issues
Developing Call-in and Letter Writing Campaigns
Running Effective Legislative Meetings
Building Effective Elected Official Staff Relations
Coalition Creation and Expectation Management
Stakeholder Management and Information Sharing
Stakeholder Development and Recruitment
Drafting Constituent Letters
Identifying Your Key Issues
Call-in and Letter Campaigns
Running Effective Legislative Meetings
Building Effective Staff Relations
Grasstops vs. Grassroots

Fundraising

6

How to Manage Your Existing Members
How to Nail Event Fundraising
How to Build a Member PAC
How to Grow Your Member Base
How to Run Finance and Event Committees Like a Pro
How to Craft a Finance Plan for Your Trade Association

Communications & Public Relations

14

Submitting Op-Eds and Letters-to-the-Editor
Using Social Media Effectively
Practicing Your Message Delivery
Responding to Negative News Stories
Controlling the Narrative by Defining the Contrast
Crafting Persuasive Messaging
Developing Your Organization’s Theme
Creating and Utilizing a Communications Content Calendar
Telling Your Organization’s Story
Developing Storytellers
The Power of Stories
Organizational Branding
Using Public Opinion to Influence (Focus Groups, Townhalls, etc.)
Understanding Public Opinion (Polling Overview)

Member Toolkit

14

Supporting or Opposing Ballot Initiatives or Legislation
Association Interviews and Media Strategies
Developing Association Spokespeople
Planning Legislative Fly-ins
Coordinating On-Site Visits
Holding Meetings with Elected Officials
Engagement Tools of the Trade
Relationship Development with Elected Officials and Their Staff
Engaging and Motivating Association Members
Events and Programs
Communication and Engagement
Governance and Leadership
Membership Guidelines
Introduction to the Association

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Grassroots Campaign

Grasstops vs. Grassroots

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